Why British wool?


“The harsh conditions endured by British sheep produce some of the world’s best carpet wool, and because no other country in the world has more sheep breeds than the UK, this means the widest choice of colours and natural textures available in wool today.

Its extra resilience compared to other wool, due to its natural crimp, helps to maintain its appearance for longer and provides superior durability along with robust strength, withstanding footfall and minimising heavy pressure marks.

A real feature can be made with textured wool loop ranges, combining the comfort and warmth of wool with a contemporary look.”

Jasen Saunders